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Analysis: Lawsuit funding firms make big TV ad push

July 7, 2014

The Silverstein Group, a crisis management and communications counseling firm, has released its latest "Mass Tort Advertising Report", which contains this report on advertising by lawsuit lending firms:

"Get cash now!" Lawsuit funding firms make big TV ad push "If you're sitting on a structured settlement, you're sitting on a pile of cash..."

Alternative litigation financing firms made pitches like this in over 16,000 TV advertisements broadcast thus far in 2014. By offering cash advances, typically to plaintiffs, to be repaid from litigation proceeds, these firms play an increasingly common -- and controversial -- role in mass tort litigation. Like many plaintiffs' law firms, pre-settlement funding firms spend millions every month on television advertising -- including $5.8 million spent in May on over 3,800 ads -- to attract new clients.

Read the full report here.

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